At Carely,
we create products for health and beauty.

To do this better and to make our customers more and more delighted every day, we combine the best practices of IT and FMCG-companies.

We are sure that a data-driven approach, internal IT development, leveraging a distributed network of contract manufacturers and industry experts, as well as flexible supply chain management and personalized marketing help us not only to create products, but to do this well.
Market Analysis

We analyze search queries, product information and offers. We study reviews of available products, consult with experts, and conduct qualitative and quantitative research.

Product development

We develop efficient high-quality products. A team of cosmetologists and dermatologists tests each formula, ensuring that every product we put on the market gets at least 80% positive feedback from experts.

Production management

We are on a continuous search for new contract manufacturers and are building efficient cooperation with them. At present, we cooperate with 23 manufacturers from Russia and the CIS. Each of our production partners is an expert in a particular product category.

Quality control, storage and logistics

We check the quality of products, store and distribute batches of products to warehouses of leading Russian marketplaces (Ozon, Wildberries, Yandex.Market, AliExpress, KazanExpress), as well as beauty stores (Golden Apple, L'Etoile and others).

Product Upgrade

We monitor trends, analyze customer reviews of our products, conduct research and get feedback from industry experts to improve the user experience.

Technology Platform

We collect data from all possible sources, develop proprietary process solutions and services that allow us to optimize processes at every stage of the brand and product lifecycle.

Customer Care

We believe that a personalized approach coupled with IT simplifies the customer experience and makes the brand-consumer relationship more transparent. That's why we have developed an online test, a system of product conflicts and a loyalty program, all being improved continuously.

IT extends through all the processes of our company, making them more efficient

We have built a product development framework involving experts and contract manufacturers

We focus on the quality of our brands

   certified contract manufacturers