WE USE DATA
TO CREATE COOL PRODUCTS
FOR HEALTH AND BEAUTY
We analyze search queries, product information and offers. We study reviews of available products, consult with experts, and conduct qualitative and quantitative research.
We develop efficient high-quality products. A team of cosmetologists and dermatologists tests each formula, ensuring that every product we put on the market gets at least 80% positive feedback from experts.
We are on a continuous search for new contract manufacturers and are building efficient cooperation with them. At present, we cooperate with 23 manufacturers from Russia and the CIS. Each of our production partners is an expert in a particular product category.
We check the quality of products, store and distribute batches of products to warehouses of leading Russian marketplaces (Ozon, Wildberries, Yandex.Market, AliExpress, KazanExpress), as well as beauty stores (Golden Apple, L'Etoile and others).
We monitor trends, analyze customer reviews of our products, conduct research and get feedback from industry experts to improve the user experience.
We collect data from all possible sources, develop proprietary process solutions and services that allow us to optimize processes at every stage of the brand and product lifecycle.
We believe that a personalized approach coupled with IT simplifies the customer experience and makes the brand-consumer relationship more transparent. That's why we have developed an online test, a system of product conflicts and a loyalty program, all being improved continuously.
IT extends through all the processes of our company, making them more efficient
We have built a product development framework involving experts and contract manufacturers
We focus on the quality of our brands